Customer service is the service provided to customers before, during and after purchasing and using goods and services. Good customer service provides an experience that meets customer expectations. It produces satisfied customers. Bad customer service can generate complaints. It can result in lost sales, because consumers might take their business to a competitor.

in the case of human talent management corresponds to identify the needs presented my external customers (anyone that is not part of the organization) and internal customers (any person who directly or indirectly be part of the organization). This for effector allow them hacíua loyalty to the organization effects can comprometar or enjoy the services offered by the same company.